Smoke DZA “HOMEGROWN” Album Release 

Design + direction for Smoke Dza’s “Homegrown” release, including collaborative Community fridges located in Harlem with NYC based artist Hidji World, collaborative Mikey Likes It Ice Cream NYC pop-up event with branded ice cream bars, NYC OOH campaign, interactive fridge webshop, vinyl, and full merchandise capsule. 

Creative Direction: Busy Rivera

Art Direction: Dominique Falcone, Tia Chinai, Christian Pate, Glyn Brown

Product Design : Christian Pate

Web design: Christian Pate, Second City Prints 

Photography: Sam C. / Cones