Felt USA X New Era 59FIFTY Fitted Cap + Release Campaign

59FIFTY Fitted Cap
Original embroidery throughout hat
FELT script embrodiery at the rear

Product launch, social campaign, promotional commercial, and Miami pop-up shop release 

Art Direction: Christian Pate, Kristian Acosta, Louie Correra
Product Design: Christian Pate, Kristian Acosta, Louie Correa
Project Management: Christian Pate